Experts Explain the Global Explosion of K-Pop and the Issues Ahead for Long-Term Dominance

Thousands of excited and knowledgeable fans were on the floor of the Los Angeles Convention Center.

KCON LA would dispel any doubt that K-Pop and Korean culture have become major phenomena in America.

But such raw energy must surely burn itself out.

Two high-profile U.S. professors were on hand on the sidelines of this weekend’s K-culture confab.

They had to offer high-minded analytical of the current Korean wave.

They will suggest ways in which it may be made sustainable.

Kim Suk-young, a professor at the UCLA School of Theater, Film and Television, explained that K-Pop is closely in tune with Gen-Z.

YouTube, TikTok and online fandom all work as perfect vectors with this group of digital natives.

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